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	<title>Property Software Solutions by Vinyl Matt Media</title>
	<link>http://www.vinyl-matt.com</link>
	<description>Property Software Solutions</description>
	<lastBuildDate>Mon, 30 Jan 2012 14:34:34 +0000</lastBuildDate>
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		<title>Aspect Hotel Kilkenny chooses FastReach</title>
		<description><![CDATA[Congratulations to Aspect Hotel Kilkenny on their successful launch and their new FastReach website. As part of the new Aspect hotel brand, the hotel in Kilkenny decided to use FastReach as it&#8217;s web content delivery platform due to the ease of use through the unique backend hotel CMS and the stylish frontend which enables the brand [...]]]></description>
		<link>http://www.vinyl-matt.com/aspect-hotel-kilkenny-chooses-fastreach/</link>
			</item>
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		<title>Vinyl Matt Labs: Technical mechanisms to encourage social media interaction in Hotel Websites.</title>
		<description><![CDATA[Ah the irony. As a technical service provider we&#8217;re familiar to the archetypical image of the techie:
gruff
difficult to understand
enthusiastic about stuff that ordinary people couldn&#8217;t possibly care about
While we object to the stereotyping,  we contain ourselves to the technical aspects of the social media landscape, and leave the actual socialising to our clients.
Accordingly, we&#8217;re prototyping the next stage of  integration of [...]]]></description>
		<link>http://www.vinyl-matt.com/vinyl-matt-labs-technical-mechanisms-to-encourage-social-media-interaction-in-hotel-websites/</link>
			</item>
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		<title>Social Media Marketing is (mostly) an Oxymoron.</title>
		<description><![CDATA[I hate it when my friends try and sell me stuff, it&#8217;s so noughties
I accept soliciting to my email, and get a spam guard. I live with the occasional Skype private message offering me expired viagra, but I&#8217;m not about to voluntarily  subscribe myself to anything which is going to bombard me with generic messages inciting [...]]]></description>
		<link>http://www.vinyl-matt.com/social-media-marketing-is-an-oxymoron/</link>
			</item>
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		<title>Googlenomics, Applications and the next big thing after SEO?</title>
		<description><![CDATA[Its an accepted fact of business life that Search Engines (and by that we mean mostly Google) play a huge role in driving business to sites. It could even be said to have become conventional wisdom that this needs to be managed by a process, and that processes is &#8216;SEO&#8217;.
But like the tune &#8216;Clouds&#8217; might [...]]]></description>
		<link>http://www.vinyl-matt.com/googlenomics-applications-and-the-next-big-thing-after-seo/</link>
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		<title>A Thanks from Lucy at Space Group</title>
		<description><![CDATA[Many thanks for sending the photos.
Our old photos never quite told the story or brought out &#60;the hotel’s&#62; warmth – Thank you, you have done just that – we are delighted with your work and look forward to a long and happy partnership.


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		<link>http://www.vinyl-matt.com/a-thanks-from-lucy-at-space-group/</link>
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		<title>Sudden lack of affluence in the Hotel Sector</title>
		<description><![CDATA[It&#8217;s not fashionable to have a favourite economist, but I do. It&#8217;s JK Galbraith, and he has some useful lessons for the Hotel Sector right now.
From his 1958 book &#8216; The Affluent Society&#8217;:
&#8216;&#8230;we are guided, in part, by ideas that are relevant to another world, and as a further result, we do many things that [...]]]></description>
		<link>http://www.vinyl-matt.com/hello-world/</link>
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