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Book Serve

Vinyl Matt Media's state of the art booking engine increases hotel revenue by diverting customers through the hotels native booking system away TPI's.

BookServe

Vinyl Matt Media’s Online Booking System for hotel properties.

Draw more business through your own site.

Many hotels are facing a situation where TPIs are extracting a disproportionate commission for processing a booking, in many cases a multiple of the commissions that other forms of online booking in the travel industry. At Vinyl Matt Media we recognize that poor market conditions mean that hotels need to retain as much revenue as possible. This is why we have designed our interface to allow hotels to present their offers inline with the standard room rates, to divert money to the hotel and away from TPIs.

Our system allows incredible levels of control of enhancements and the parameters of a deal, allowing separate rates and services based on visitor types. Visitors to your hotel site have often identified your site through a TPI and are shopping around for rates and to form a more informed opinion of the hotel based on it’s own website.

With the correct revenue strategy a hotel can ‘divert’ the user into a transaction on the hotels own site, retaining the commission and leaving more resources.

Along with increasing consumer confidence in the booking process it gives the hotel unprecedented control over the online booking process. Furthermore the booking engine fully integrates into existing website design. This helps maintain brand consistency across all channels building a stronger bond between the hotel and guest.

SEO from the ground up

With 14yrs experience in implementing search engines and search engine optimisation, Vinyl Matt Media define best practice in long term organic SEO for the hotel industry. The booking application contains everything we know about technical SEO: embedded in the product.

What does this mean in terms of your site:

Visitors frequently use ‘deal’ based search phrases to identify properties. Bookserve takes account of this and serves offers as individual pages. These can be targeted for optimisation by your Search Engine Partner, staff or by us if you are part of our SEO mentoring program. No extra configuration is required to do this, the system will do it automatically.

Using offers as landing pages from your Adwords campaign allows you to precisiely refine offers. Our native integration with Google Analytics allows the Return on Investment (ROI) to be quickly and easily measured and introduced into your reporting framework.

In the coming weeks we will be publishing simple step based ‘How to’ guides on how to set these up, from targeting the right phrases with the right ads, to comparing the results.

If you don’t have google analytics already (what are you waiting for, the analytics software is free!!!) Vinyl Matt Media offer a Google Analytics install service: contact us to know more.

Multilingual

In order to vie for sales in an increasingly competitive marketplace hotels need to reach as many potential customers as possible. Many hotels have bi, tri or multi-lingual sites but few have applied this usability across their booking engine. With BookServe, true multilingual booking is now a reality.

Featuring a vast array of the most widely spoken languages, hand translated for optimal accuracy, BookServe opens up the hotel booking engine to a global audience. With the continuing trends of cheap air travel and globalisation it is now essential for properties to cater for a new and growing multi-national consumer base.

If we don’t cover a language or dialect Vinyl Matt Media will work with you to produce a booking engine in your language for free. Contact us for more details.

Different User Paths

Vinyl Matt Media offer two user paths to maximise conversion and the potential to ‘divert’ users into a hotel own website booking. The first is a traditional model where the users select a date range and see rooms and offers. The second is that they have a ‘flexible dates’ options.

The two paths are designed to maximise conversion by exposing the visitor to the widest range of deal options depending on what kind of visitor they are.

InDepth Reporting

Data is a key component to running a successful business. The in-depth reports available through the BookServe control panel reveal where, when and how site visitors click through the purchasing process. This data is vital for the long term planning and daily controlling of the hotel. When used in conjunction with the real-time inventory function conversion rates can be vastly increased.

Configure and Control Inventory in Real Time

With BookServe it is possible to track bookings in real time, tailoring deals and customising each booking to suit every individual customer. Mass customisation has proven successful in many other industries and now it can also be used to increase conversion rates in the hotel industry.
BookServe is designed to adapt to the hotel it serves through offering unlimited flexibility for changing room rates and other inventory per season, day, discount etc. enabling rapid response to new developments as they occur.
The modular extras section allows hoteliers up-sell during the booking process increasing revenue before the guest has even arrived. Once a positive purchasing decision has been made there is a higher likelihood of further impulse purchases. This feature is designed to maximise revenue as early as possible within the guest cycle.

Revenue Management Support

Vinyl Matt Media are pleased to recommend Prem Group as their preferred provider of hotel revenue management services.

Features for Groups of Properties

Syndicate your inventory

The web’s a democratic place: if you’ve got a portal site you can serve availability from multiple properties through that portal: increase your audience by delving into the long tail.

In the coming weeks, you’ll be able to check out the website www.ihatebooking.com for more ideas on developing your own niche portal.

Pricing Models

We offer a number of pricing and licencing option. If you are a web designer interested in becoming a Value Added Reseller, please contact us at var@vinyl-matt.com. We operate a clear and transparent pricing structure, including recovery deals for distressed hotels & groups. There are deals for hotels that want to operate a second parallel site.

Random Testimonial

  • ~ A Thanks from Lucy at Space Group

    Many thanks for sending the photos. Our old photos never quite told the story or brought out <the hotel’s> warmth – Thank you, you have done just that – we are delighted with your work and look forward to a long and happy"

  • Read more testimonials »