Hotel Marketing Solutions

Vinyl Matt Media have been lending our online marketing expertise to the hotel industry for over 5 years. With an expansive range of products and services every aspect of hotel marketing is covered. Not only do we provide services but we also train hotel staff on maintaining the marketing strategies increasing ROI through decreasing costs. By putting our tools in the hands of the hotels we not only increase revenue but also add value to the operations of the hotel.

CRMTools

CRM Tools tracks a users purchasing activity across a network of sites and inside the property through a series of contact points. The user is prompted to ‘Opt-In’ during the online booking process, with their key information already filled in. Alternatively they can be registered at the reception point, though an easy to understand screen.

The user can maintain their details, see details of their prior stays, any applicable stay points that have accrued. They can redeem stay points using  BookServe, removing the burden of administration from sales and marketing departments and automating the whole process.

As the user is opting in, this communication channel, properly used, can deepen the relationship with the customer and build customer loyalty.

Random Testimonial

  • ~ A Thanks from Lucy at Space Group

    Many thanks for sending the photos. Our old photos never quite told the story or brought out <the hotel’s> warmth – Thank you, you have done just that – we are delighted with your work and look forward to a long and happy"

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